SHOWCASE · BRAND GUIDELINES · CLIENT WORK

Engain: The Brand Book.

Client: EngainIndustry: Reddit Marketing SoftwareDeliverable: Brand Guidelines V1.0Pages: 38

Engain is the AI-powered Reddit marketing software: it finds the threads where buyers decide, places comments that read like people, and upvotes them to the top, where 90% of demand and every LLM citation lives. This book gives that machine its brand: Celestial Orange on real design tokens, Inter at documented scales, and a cluster mark drawn like replies branching from a thread. All 38 pages.

Engain brand book, page 1: cover

01 · Introduction

What Engain is, the mission in six words, four values and a voice built to survive comment sections.

Engain brand book, page 2: contents
Engain brand book, page 3: Introduction chapter divider
Engain brand book, page 4, Introduction: What is Engain Engain brand book, page 5, Introduction: mission: own the thread, own the answer
Engain brand book, page 6, Introduction: brand values Engain brand book, page 7, Introduction: voice and tone
"Own the thread. Own the answer." Six words for the AI-search era

02 · Logo System

Three nodes joined like replies branching from a thread: construction, clear space, sizes, colors and misuse.

Engain brand book, page 8: Logo System chapter divider
Engain brand book, page 9, Logo System: the lockup
Engain brand book, page 10, Logo System: logo construction Engain brand book, page 11, Logo System: clear space
Engain brand book, page 12, Logo System: minimum sizes Engain brand book, page 13, Logo System: logo colors
Engain brand book, page 14, Logo System: logo placement Engain brand book, page 15, Logo System: logo misuse

03 · Typography

Inter at the system's real scales, Display 2xl down to Text 2xs, four weights each, with the shipped spec pages embedded.

Engain brand book, page 16: Typography chapter divider
Engain brand book, page 17, Typography: Inter typeface specimen
Engain brand book, page 18, Typography: display type scale Engain brand book, page 19, Typography: text type scale
Engain brand book, page 20, Typography: weights and rhythm Engain brand book, page 21, Typography: the shipped type spec

04 · Color Tokens

Not moods, tokens: the Celestial Orange ramp, the neutral scale, three semantic ramps, every value contrast-rated in the shipped spec.

Engain brand book, page 22: Color Tokens chapter divider
Engain brand book, page 23, Color Tokens: Celestial Orange color ramp
Engain brand book, page 24, Color Tokens: the neutrals Engain brand book, page 25, Color Tokens: semantic colors
Engain brand book, page 26, Color Tokens: the shipped color spec
Buying decisions form in threads, and the machines cite the same threads. Position is the product. The thesis the whole brand argues

05 · The Motion

The product's three-step story as a brand asset: find the thread, say it like a human, rise and own.

Engain brand book, page 27: The Motion chapter divider
Engain brand book, page 28, The Motion: step 1, find the thread Engain brand book, page 29, The Motion: step 2, say it like a human Engain brand book, page 30, The Motion: step 3, rise and own

06 · Data Stories

The evidence engine: Reddit dominates AI citations, zero-click is real, distribution beats domain.

Engain brand book, page 31: Data Stories chapter divider
Engain brand book, page 32, Data Stories: the evidence engine Engain brand book, page 33, Data Stories: the data story series

07 · Applications

The site, the entry points, why it wins, and the back cover.

Engain brand book, page 34: Applications chapter divider
Engain brand book, page 35, Applications: the site Engain brand book, page 36, Applications: the entry points
Engain brand book, page 37, Applications: why it wins Engain brand book, page 38: back cover

08 · In the Wild: The Site

The live landing running the system. Scroll it inside the frame.

Engain landing page, full desktop design
Scroll the site ↓
The thread is the storefront, and the top comment is the shelf at eye level. Why the whole system exists

09 · In the Wild: Data Stories

The evidence engine in production: AI search, Reddit demographics and the zero-click reality, each on-brand down to the last data point.

AI Mode at scale infographic Reddit dominates AI citations infographic The zero-click reality infographic The format AI trusts infographic AI SEO statistics infographic Distribution beats domain infographic Gen Z first stop for product info infographic Platforms by monthly active users infographic Reddit DAU surge infographic

Real tokens, a documented type system, a mark that draws the product, and an evidence engine arguing the thesis. Five brand books in, this is what the factory does.

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